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The inscrutable shopper consumer resistance in retail

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The inscrutable shopper consumer resistance in retail

Author/Publ.: Minahan, Stella   , Sands, Sean   , Ferraro, Carla  
Edition: 1st ed
Ort: [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Publisher: Business Expert Press
Year: c2012
Physical Details: Online-Ressource (153 p.)
ISBN: 9781606491720
Subject: Einzelhandel / Kundenanalyse
Zugriff vom Campus der HS Würzburg-Schweinfurt
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Author/Publ.: Minahan, Stella
Author/Publ.: Sands, Sean
Author/Publ.: Ferraro, Carla
Title: The inscrutable shopper
Remainder of title: consumer resistance in retail
Edition: 1st ed
Ort: [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Publisher: Business Expert Press
Year: c2012
Physical Details: Online-Ressource (153 p.)
ISBN: 9781606491720
Series: Consumer behavior collection
Note: Includes bibliographical references (p. 123-149) and index
Abstract: Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index
Subject: Einzelhandel ; Kundenanalyse
Subject: Consumer behavior Consumption (Economics) Marketing
RVK-Notation:
E-Book HS Würzburg: http://portal.igpublish.com/iglibrary/search/BEPB0000076.html
E-Book HS Schweinfurt: http://portal.igpublish.com/iglibrary/search/BEPB0000076.html
Fulltext: http://portal.igpublish.com/iglibrary/search/BEPB0000076.html
Fulltext: http://portal.igpublish.com/iglibrary/search/BEPB0000076.html
B3Kat-ID: BV045875797
Produktsigel: ZDB-191-BEX