solr
SolrQueryCompletionProxy
QueryCompletionProxy
Zurück zur Trefferliste

Joy using strategic communication to improve well-being and organizational success

Katalog WÜ-SW-AB-CO (1/1)

Speichern in:
Anzeige:
 

Joy using strategic communication to improve well-being and organizational success

Autor/Hrsg.: Tkalac Verčič, Ana   , Tench, Ralph   , Einwiller, Sabine  
Ausgabe: First edition
Ort: Bingley, UK
Verlag: Emerald Publishing
Jahr: 2021
Umfang: 1 Online-Ressource (xxii, 229 Seiten)
ISBN: 9781800432406 , 9781800432420
Zugriff vom Campus der HS Würzburg-Schweinfurt
Volltext anzeigen Übergeordneter Titel
  • Exemplare
    /TouchPoint/statistic.do
    statisticcontext=fullhit&action=holding_tab
  • Das will ich haben!
    /TouchPoint/statistic.do
    statisticcontext=fullhit&action=availability_tab
  • mehr zum Titel
    /TouchPoint/statistic.do
    statisticcontext=fullhit&action=availability_tab
Autor/Hrsg.: Tkalac Verčič, Ana
Autor/Hrsg.: Tench, Ralph
Autor/Hrsg.: Einwiller, Sabine
Titel: Joy
Untertitel: using strategic communication to improve well-being and organizational success
Ausgabe: First edition
Ort: Bingley, UK
Verlag: Emerald Publishing
Jahr: 2021
Umfang: 1 Online-Ressource (xxii, 229 Seiten)
ISBN: 9781800432406
ISBN: 9781800432420
Reihe: Advances in public relations and communication management
Band: volume 5
Kurzbeschreibung: This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people. This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community
Subject: Public relations Communication in organizations Corporate culture Communication in organizations Corporate culture Public relations
E-Book HS Würzburg: https://doi.org/10.1108/s2398-3914202105
E-Book HS Schweinfurt: https://doi.org/10.1108/s2398-3914202105
Volltext : https://doi.org/10.1108/s2398-3914202105
Bestand Bayern: BV047060714
Produktsigel: ZDB-30-PQE
Produktsigel: ZDB-55-BME
Produktsigel: ZDB-55-ESS
Produktsigel: ZDB-1-EPB