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Strategic marketing planning for the small to medium-sized business writing a marketing plan

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Strategic marketing planning for the small to medium-sized business writing a marketing plan

Autor/Hrsg.: Anderson, David W.  
Ausgabe: 1st ed
Ort: [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Verlag: Business Expert Press
Jahr: c2012
Umfang: Online-Ressource (xii, 96 p.)
ISBN: 9781606493748
Zugriff vom Campus der HS Würzburg-Schweinfurt
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Autor/Hrsg.: Anderson, David W.
Titel: Strategic marketing planning for the small to medium-sized business
Untertitel: writing a marketing plan
Ausgabe: 1st ed
Ort: [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Verlag: Business Expert Press
Jahr: c2012
Umfang: Online-Ressource (xii, 96 p.)
ISBN: 9781606493748
Reihe: Marketing strategy collection
Fußnote: Includes index
Kurzbeschreibung: Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index
Subject: Small business marketing / Planning Strategic planning
E-Book HS Würzburg: http://portal.igpublish.com/iglibrary/search/BEPB0000118.html
E-Book HS Schweinfurt: http://portal.igpublish.com/iglibrary/search/BEPB0000118.html
Volltext : http://portal.igpublish.com/iglibrary/search/BEPB0000118.html
Volltext : http://portal.igpublish.com/iglibrary/search/BEPB0000118.html
Bestand Bayern: BV045875836
Produktsigel: ZDB-191-BEX