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The strategic management of higher education serving students as customers for institutional growth

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The strategic management of higher education serving students as customers for institutional growth

Autor/Hrsg.: Kazeroony, Hamid H.  
Ausgabe: 1st ed
Ort: [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Verlag: Business Expert Press
Jahr: c2012
Umfang: Online-Ressource (x, 173 p.)
ISBN: 9781606491034
 Zugriff vom Campus der HS Würzburg-Schweinfurt
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Autor/Hrsg.: Kazeroony, Hamid H.
Titel: The strategic management of higher education
Untertitel: serving students as customers for institutional growth
Ausgabe: 1st ed
Ort: [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Verlag: Business Expert Press
Jahr: c2012
Umfang: Online-Ressource (x, 173 p.)
ISBN: 9781606491034
Reihe: Strategic management collection
Fußnote: Includes bibliographical references (p. 147-164) and index
Kurzbeschreibung: 1. Strategies to better serve students and grow institutions / Hamid H. Kazeroony -- 2. The changing environment of higher education / Olga Kovbasyuk and Glyn Rimmington -- 3. Organizational culture in higher education / Rana Zeine, Michael Hamlet, Patrick Blessinger, and Cheryl Boglarsky -- 4. Change process in existing institutions / David P. Bugay -- 5. The changing learners / Michael J. Sukowski -- 6. Supporting learners' activities / Robert Thorn -- 7. Online, hybrid, and face-to-face higher education / Dakin Burdick -- 8. Publishers' technologies and their impact on higher education / Virginia Jones -- 9. Administrative and academic structures: for-profit and not-for-profit / Andrew Carpenter and Craig N. Bach -- 10. Funding: student loans, scholarships, and endowments / Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller -- 11. Accreditation / Cyndy J. Woods-Wilson -- 12. Marketing your institution and its programs / Helena Kantanen -- 13. The 21st century higher education strategy road map / Hamid H. Kazeroony -- References -- Index
Subject: Universities and colleges / Administration
E-Book HS Würzburg: http://portal.igpublish.com/iglibrary/search/BEPB0000101.html
E-Book HS Schweinfurt: http://portal.igpublish.com/iglibrary/search/BEPB0000101.html
Volltext : http://portal.igpublish.com/iglibrary/search/BEPB0000101.html
Volltext : http://portal.igpublish.com/iglibrary/search/BEPB0000101.html
Bestand Bayern: BV045875820
Produktsigel: ZDB-191-BEX