| Autor/Hrsg.: |
Borgeon, Michel
|
| Autor/Hrsg.: |
Cellich, Claude
|
| Titel: |
Trade promotion strategies best practices
|
| Ausgabe: |
1st ed
|
| Ort: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
|
| Verlag: |
Business Expert Press
|
| Jahr: |
c2012
|
| Umfang: |
Online-Ressource (xii, 210 p.)
|
| ISBN: |
9781606492307
|
| Reihe: |
International business collection
|
| Fußnote: |
Includes bibliographical references (p. 195-199) and index
|
| Kurzbeschreibung: |
List of abbreviations -- Preface -- Introduction -- Part I. Trade promotion principles and review of key strategic functions -- 1. Why develop trade promotion strategies, and who is concerned? -- 2. Defining trade promotion and strategic goals -- 3. Setting up the process of trade promotion strategy: export development and export promotion -- 4. Competitiveness issues are defined at the national level -- 5. The competitiveness scheme in the context of trade promotion strategies -- 6. Key components for successful promotion activities -- 7. Trade promotion and budget allocation -- 8. The exporter profile: making exporting a core business -- 9. Trade representation abroad: a key component of trade promotion strategy -- 10. Evaluation practices -- Conclusion. The future of trade promotion -- Part II. Best practices: tools, functional cases, and sectoral cases -- Case 1. Identifying and finding markets for trade promotion: websites and trade statistics/market analysis tools -- Case 2. Market analysis tools in the context of Mexican foreign trade -- Case 3. Functional analysis: the United Kingdom Trade and Investment Board (UKTI) and client satisfaction -- Case 4. Fair trade: reversing the trends through trademarks, labeling, and alternative channels -- Part III. National trade promotion cases -- Case 5. Australia: the Australian trade promotion environment -- Case 6. Canada: an integrated and decentralized range of trade promotion services and tools -- Case 7. Mauritius: a success story -- Case 8. Taiwan: integrating a multipurpose infrastructure and focusing on trading services -- Case 9. United States: trade promotion policy -- Appendix. International trade organizations and national trade promotion organizations on the web -- Notes -- References -- Index
|
| Subject: |
Foreign trade promotion
|
| E-Book HS Würzburg: |
http://portal.igpublish.com/iglibrary/search/BEPB0000087.html
|
| E-Book HS Schweinfurt: |
http://portal.igpublish.com/iglibrary/search/BEPB0000087.html
|
| Volltext : |
http://portal.igpublish.com/iglibrary/search/BEPB0000087.html
|
| Volltext : |
http://portal.igpublish.com/iglibrary/search/BEPB0000087.html
|
| Bestand Bayern: |
BV045875807
|
| Produktsigel: |
ZDB-191-BEX
|
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