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The inscrutable shopper consumer resistance in retail
Autor/Hrsg.: Minahan, Stella , Sands, Sean , Ferraro, CarlaAusgabe: 1st ed
Ort: [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Verlag: Business Expert Press
Jahr: c2012
Umfang: Online-Ressource (153 p.)
ISBN: 9781606491720
Schlagwörter: Einzelhandel / Kundenanalyse
Zugriff vom Campus der HS Würzburg-Schweinfurt
| Autor/Hrsg.: | Minahan, Stella |
|---|---|
| Autor/Hrsg.: | Sands, Sean |
| Autor/Hrsg.: | Ferraro, Carla |
| Titel: | The inscrutable shopper |
| Untertitel: | consumer resistance in retail |
| Ausgabe: | 1st ed |
| Ort: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017) |
| Verlag: | Business Expert Press |
| Jahr: | c2012 |
| Umfang: |
Online-Ressource (153 p.) |
| ISBN: | 9781606491720 |
| Reihe: | Consumer behavior collection |
| Fußnote: | Includes bibliographical references (p. 123-149) and index |
| Kurzbeschreibung: | Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index |
| Schlagwörter: |
Einzelhandel ;
Kundenanalyse |
| Subject: | Consumer behavior Consumption (Economics) Marketing |
| RVK-Notation: | |
| E-Book HS Würzburg: | http://portal.igpublish.com/iglibrary/search/BEPB0000076.html |
| E-Book HS Schweinfurt: | http://portal.igpublish.com/iglibrary/search/BEPB0000076.html |
| Volltext : | http://portal.igpublish.com/iglibrary/search/BEPB0000076.html |
| Volltext : | http://portal.igpublish.com/iglibrary/search/BEPB0000076.html |
| Bestand Bayern: | BV045875797 |
| Produktsigel: | ZDB-191-BEX |
