solr
SolrQueryCompletionProxy
QueryCompletionProxy
Zurück zur Trefferliste

Democratizing Luxury Name Brands, Advertising, and Consumption in Modern Japan

Katalog WÜ-SW-AB-CO (1/1)

Speichern in:
 

Democratizing Luxury Name Brands, Advertising, and Consumption in Modern Japan

Autor/Hrsg.: Culver, Annika A.  
Ort: Honolulu
Verlag: University of Hawaii Press
Jahr: [2023]
Umfang: 1 Online-Ressource (416 Seiten)
ISBN: 9780824896706
Zugriff vom Campus der TH Aschaffenburg, der HS Coburg
Volltext anzeigen
  • Exemplare
    /TouchPoint/statistic.do
    statisticcontext=fullhit&action=holding_tab
  • Das will ich haben!
    /TouchPoint/statistic.do
    statisticcontext=fullhit&action=availability_tab
  • mehr zum Titel
    /TouchPoint/statistic.do
    statisticcontext=fullhit&action=availability_tab
Autor/Hrsg.: Culver, Annika A.
Titel: Democratizing Luxury
Untertitel: Name Brands, Advertising, and Consumption in Modern Japan
Ort: Honolulu
Verlag: University of Hawaii Press
Jahr: [2023]
Jahr: © 2024
Umfang: 1 Online-Ressource (416 Seiten)
Details: 25 b&w illustrations
ISBN: 9780824896706
Fußnote: Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Mrz 2024)
Fußnote: In English
Kurzbeschreibung: Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time, Western ideas of modernity merged with earlier artisanal ideals to create Japanese connotations of luxury for readily accessible products. Businesses manufactured items at all price points to increase consumer attainability, while starkly curtailing production for limited editions to augment desirability.Between the late nineteenth and twenty-first centuries, control over family disposable income transformed Japanese middle-class women into an important market.^
Subject: Advertising Case studies History Japan DLC. Advertising Case studies History Japan Branding (Marketing) Case studies History Japan DLC. Branding (Marketing) Case studies History Japan Consumers' preferences Case studies History Japan DLC. Consumers' preferences Case studies History Japan Marketing Case studies History Japan DLC. Marketing Case studies History Japan Women consumers Case studies History Japan DLC. Women consumers Case studies History Japan
E-Book TH Aschaffenburg: https://doi.org/10.1515/9780824896706?locatt=mode:legacy
E-Book HS Coburg: https://doi.org/10.1515/9780824896706?locatt=mode:legacy
Volltext : https://doi.org/10.1515/9780824896706?locatt=mode:legacy
Bestand Bayern: BV049627927
Produktsigel: ZDB-23-DGG